Discounting
4 posts tagged with "Discounting"
How Should I Treat Discount Codes In My Revenue Strategy?
In the short-term rental industry, discount codes (or promo codes) are often viewed as a simple marketing gimmick. But treating discount codes as a core component of your revenue strategy is essential for maintaining rate integrity while maximizing your total yield.
How Much Buffer (Discount Margin) Should I Leave on My Rates for Last-Minute Bookings?
Finding the right "buffer" or discount margin is a balance of protecting your property's value while ensuring you don't lose the night entirely. This guide outlines the strategic framework for setting last-minute margins using current industry data and behavioral logic.
Should I Ever Intentionally Leave Gaps (Unsold Nights) For Rate Integrity?
Deciding when to hold your ground on pricing versus when to chase occupancy is the hallmark of a sophisticated short-term rental strategy. This guide explores why leaving gaps can occasionally be the most profitable move you make.
When is it optimal to use discounting vs restricting availability?
How to decide the best pricing strategy for your short-term rental properties.