Revenue Manager Roundtable #8

This panel discussed holiday booking trends, the influence of weather and events like the Super Bowl on demand, the impact of market saturation, approaches for setting competitive rates, and how to adapt to the current landscape to maximize occupancy and revenue.

Key Discussion Topics:

• Holiday Pricing: Pricing strategies for holidays, emphasizing the need for realistic rates and adjusting prices based on market conditions.
• Spring and Summer Bookings: Current booking trends for spring and summer, with many panelists seeing positive pacing and adjusting rates to ensure bookings are secured early.
• Handling Increasing Supply: How the increase in supply is impacting demand in various markets, and how our panelists are responding.
• Shoulder Season Focus: Discussion highlighted the importance of focusing on shoulder seasons to drive revenue, acknowledging that peak and holiday seasons typically perform well.
• Advanced Revenue Management Techniques: From minimizing fees to creating the illusion of demand, and how understanding traveler demographics can help you predict market behavior.